What Press Releases Can Do For You

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What Press Releases Can Do

What Press Releases Can Do For You

Press Releases Today

With today's communication and information explosion, the world collectivley is smaller than ever, but our individual worlds are larger than ever. I can buy a comforter from a shop in Scotland, read the official News as released by the Chinese government and communicate with a Sherpa in Nepal - all from my Family room at home.

Press Releases used to be a communicartion tool used only by large companies with a large PR budget. You had to have a staff of writers or hire an agency to produce the Releases and and use a multi-thousand dollar, entrenched distribution system.

No longer. Like every other aspect of communication and information today, the Internet allows anyone to obtain the benefits of Press Releases, using talented professionals accessible through your computer, and at very low costs once unimaginable.

Three Ways to Distribute Press Releases

Press Releases can be used in a way similar to Articles to gain Search Engine rankings (backlinks) and traffic for your site. There are three keys to using Press Releases effectively.

Have newsworthy information - if the information is not interesting, PR distribution sites will not accept it. Try to come up with something you would be interested in, such as a new product introduction, recognition of your company or a milestone met.
It must be written correctly - though good Press Releases are relatively short, it takes a certain amount of skill to write them to grab attention. They must also be structured in a way the receiver expects to get the information.
It must be distributed - you can certainly use it on your own site, but to get the real benefit, the Press Release must get in front of other people and on other sites.

Item one is up to you for the genesis of what is newsworthy. No one knows your publicity opportunities better than you. Item two is what we do; you will get an interesting, well structured Press Release. For item three, there are three choices:

The SEO Benefits of Press Releases

Search engine optimized press releases are still relatively new in the field of SEO (during some research I found an article from 2004 claiming they were the new "secret back door to top search engine ranking"), but they are incredibly beneficial to an SEO campaign.

Some of the most frequently asked questions I get from clients are "Why does my company need to do press releases? How will press releases benefit my SEO campaign?"

Part of the answer is in the anatomy of an optimized press release. A properly optimized press release will include your top keywords as well as links to your website.

Press Releases - Benefits For Online Business Owners

The internet has become increasingly crowded as of late - according to somewhat recent statistics compiled by boutell.com; there were an estimated 29.7 billion web pages online as of February 2007 - over four times the world's population! Because the number of web pages online increases every minute of every day, this means that online business owners have their work cut out for them when it comes to promoting their website and securing top rankings. Competition online is fierce and only savvy internet business owners can hope to survive this day and age.